Click Tokens

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You can add certain tokens, or special strings, to the clickthrough URL you associate with your creatives. Tokens are bracketed by the percent sign and will be replaced by Adfonic before directing the user to your target URL.

The available tokens and their meanings are described below.

Token Type Example Output Description
 %campaign% UUID 11111111-1111-1111-1111-111111111111 The unique identifier for your campaign.
 %click% UUID 11111111-1111-1111-1111-111111111111 A unique identifier for the click that has occurred. See the page on Conversion tracking for usage details.
 %creative% UUID 11111111-1111-1111-1111-111111111111 The unique identifier for the creative that was clicked.
 %dpid% 40 hexadecimal characters 0123456789abcdef0123456789abcdef01234567 The SHA1 hash of the device identifier (iOS UDID or Android Device ID), converted to a lowercase hexadecimal string.
 %timestamp% integer 123456789012 The number of milliseconds since the epoch (January 1, 1970 UTC), according to the Adfonic server. This can be used as a cachebusting token.
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